Bailey Nelson
I worked with Bailey Nelson, an Australian eyewear retailer that sells affordable and handcrafted frames, as a freelancer on various campaigns from developing illustrations to layout of materials.
Services
Illustration
Layout
2017 Back to School Campaign
I created illustrations for the 2017 Back to School campaign, which was used on social media, website home page, email blasts, and in-store window graphics. The goal was to have bold, colourful illustrations that caught viewers’ attention with humorous ailments caused by improper eyewear without BN glasses.
Initial sketches, coloured.
