Shopify Plus - Black Friday/Cyber Monday

I had the honour of working with the team at Shopify to create some illustrations for a Shopify Plus Black Friday/ Cyber Monday digital ad campaign driving to their conversion calculator.

The challenge of this project was not to stray too far from their simple linework illustration style of Shopify Plus while injecting more humanity and playfulness. We had also wanted to add some simple yet effective animation to the illustrations.

 

Client
Shopify Plus

Team
Art Direction: Stephanie Chan
Animation: Bryan Toreja
Writer: Brandee Dudenhoefer
Design: Blake Stevenson

Services
Illustration

 
 
 
 
 
 

Many other concepts are explored for each ad to get to the ones chosen. Here are a few that I enjoyed but didn't make the cut.