Epic Games Store Spring Sale artwork with 3D flowers, a kite, joystick, torch, and compass, March 30 to April 13

Epic Games Store – Seasonal Campaigns

Sale campaigns for 317 million PC players

Seasonal sales were a big part of driving traffic to the Epic Games digital storefront, highlighting the best deals of the season. Our goal was to capture customer attention with eye-catching, seasonally-driven visuals on marketing materials across digital platforms and channels.

Client

Epic Games

Services

Campaign Design

Year

2025–2026

Row of Epic Games Store seasonal sale posters including Savings, Winter, Spring, Mega, Summer, Black Friday, Halloween, and Holiday
Row of Epic Games Store seasonal sale posters including Savings, Winter, Spring, Mega, Summer, Black Friday, Halloween, and Holiday
Epic Games Store Spring Sale banner, March 30 to April 13, in the storefront with 3D flowers, a joystick, and a torch on a blue sky background
Epic Games Store Spring Sale banner, March 30 to April 13, in the storefront with 3D flowers, a joystick, and a torch on a blue sky background
Epic Games Store Spring Sale social post in an Instagram frame, March 30 to April 13, with large white lettering over 3D flowers, a kite, and a joystick
Epic Games Store Spring Sale social post in an Instagram frame, March 30 to April 13, with large white lettering over 3D flowers, a kite, and a joystick
Square Spring Sale graphic with a 3D joystick, campfire, and two flowers on a blue to coral gradient, March 10 to April 13
Square Spring Sale graphic with a 3D joystick, campfire, and two flowers on a blue to coral gradient, March 10 to April 13
Epic Games Store Holiday Sale banner in gold lettering over a Christmas tree and green and purple wrapped gifts, December 11 to January 8, with Gifting Now Available
Epic Games Store Holiday Sale banner in gold lettering over a Christmas tree and green and purple wrapped gifts, December 11 to January 8, with Gifting Now Available
Holiday Sale social graphic for Dead Cells, with the game art in a torn paper strip between purple patterns of ornaments, bells, and snowflakes
Holiday Sale social graphic for Dead Cells, with the game art in a torn paper strip between purple patterns of ornaments, bells, and snowflakes
Epic Extras graphic with Free Packs, Trials and More on a green background surrounded by glowing open gifts in purple, green, and gold wrapping
Epic Extras graphic with Free Packs, Trials and More on a green background surrounded by glowing open gifts in purple, green, and gold wrapping
Epic Games Store storefront with the Holiday Sale banner, December 11 to January 8, alongside the Epic Rewards and Epic Extras banners
Epic Games Store storefront with the Holiday Sale banner, December 11 to January 8, alongside the Epic Rewards and Epic Extras banners

Credits

Art Direction: Stellan Johansson, Richard Pyra
Design: Brian Tong, Sean Loring
3D Rendering: Hugo Jackson
Production: Deirdre O'Driscoll, Jason Reed

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