Tractor At Home poster campaign with meal photos and headlines like Ready, Prepped, Go, as a woman walks past

Tractor At Home

Restaurant-quality meals delivered to your door

Tractor Foods is one of Vancouver's most successful family-owned restaurant chains with eight locations in BC. When the pandemic hit and restaurants were left empty, Tractor At Home was the restaurant's answer to bring fully prepared, restaurant-quality meals to customers at home.

I worked closely with the founders to ensure brand cohesion across the existing brand presence Vancouverites already knew to their new food delivery service. I also created on-brand solutions for food packaging, delivery boxes, social media, e-comm website, and van livery.

Client

Tractor Foods

Services

Creative Direction, Brand Design, Packaging

Year

2021

Tractor parent brand logo beside the new Tractor At Home logo, a radish inside a house shape
Tractor parent brand logo beside the new Tractor At Home logo, a radish inside a house shape
Tractor At Home logo in dark green on a mint background
Tractor At Home logo in dark green on a mint background
Tractor At Home logo repeated on white packing tape, next to a roll of green striped tape
Tractor At Home logo repeated on white packing tape, next to a roll of green striped tape
Billboard reading You Still Get Credit for Dinner, with hands holding a bowl of roasted vegetables and tofu
Billboard reading You Still Get Credit for Dinner, with hands holding a bowl of roasted vegetables and tofu
Niçoise salad in a kraft bowl with a Tractor At Home ingredient label on the lid
Niçoise salad in a kraft bowl with a Tractor At Home ingredient label on the lid
Two stacked kraft delivery boxes printed with the Tractor At Home logo, a white striped pattern, and The Good Comes Home
Two stacked kraft delivery boxes printed with the Tractor At Home logo, a white striped pattern, and The Good Comes Home
Mint green delivery van with the Tractor At Home logo, Everyday Healthy at Home, and a green striped pattern
Mint green delivery van with the Tractor At Home logo, Everyday Healthy at Home, and a green striped pattern
Canvas tote bag printed with Everyday Healthy at Home, asparagus and citrus line drawings, and the Tractor At Home logo
Canvas tote bag printed with Everyday Healthy at Home, asparagus and citrus line drawings, and the Tractor At Home logo
Pages from the Tractor At Home brand guidelines showing the logo, colour palette, pattern, messaging, and photography style
Pages from the Tractor At Home brand guidelines showing the logo, colour palette, pattern, messaging, and photography style

Credits

Creative Direction and Design: Brian Tong
Copy: Carla Ciccone

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