Epic Games Store – 3D Icons

Making the Store feel more Epic

To evolve the visual identity of the Epic Games Store, we developed custom 3D assets rendered in Unreal Engine to become truly Epic-ownable. Throughout this process, I learned Blender from scratch and modelled the majority of these assets.

The assets were such a success that the Mobile and ArtStation teams even reached out for new 3D icons.

Client

Epic Games

Services

3D Design, Modelling

Year

2025–2026

Epic Savings sale graphic with 3D icons including a stone door, dice, ninja mask, soccer ball, flame, and basketball

Blender screenshot showing the wireframe mesh of two 3D boxing gloves

Pattern of red 3D boxing gloves, targets, and red dice on a blue to purple gradient

Grid of 3D game genre icons including Action, Adventure, Card Game, Fighting, Horror, Racing, and Retro

3D gold pencil with speech bubbles and a cursor on a purple gradient

3D gold binoculars in front of a pink browser window on a deep red background

3D translucent purple house shape with floating coins on a black background

3D stack of glossy purple hexagon layers on a black background

3D padlock with a check mark, key, green toggle switch, and face scan icon on a dark background

Phone showing a Turn on social notifications prompt with a 3D bell icon

Credits

Art Direction: Stellan Johansson, Richard Pyra
Design & Modelling: Brian Tong, Hugo Jackson
3D Rendering: Hugo Jackson

More work

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Epic Games Store Winter Sale artwork with a frosty 3D chess knight, gems, and hourglass, February 9 to 23

Epic Games Store – Seasonal Campaigns

Sale campaigns for 317 million PC players

Epic Games Store – Seasonal Campaigns

Sale campaigns for 317 million PC players

Four runners in Mexico City passing a stone building, with the lululemon campaign line You'll Find The Feeling running across the photo

lululemon Running

Rediscovering Mexico City on foot

lululemon Running

Rediscovering Mexico City on foot