Shuckaroo wordmark in bold blue lettering with an oyster mascot holding a wine bottle and fork

Shuckaroo

Oysters are better with friends

Everett came to me wanting a mascot for his group of oyster-loving friends in Austin. The brief: an oyster running with a bottle of wine and a little fork. We kept the drawing loose and full of character, and the colour to three solid fills.

The final set includes the mascot, a hand-lettered wordmark, logo lockups, and a fun launch graphic tee!

Client

Shuckaroo

Services

Illustration, Brand Identity, Merch Design

Year

2021

White Shuckaroo Austin TX logo over a blurred photo of oysters and glasses of wine
White Shuckaroo Austin TX logo over a blurred photo of oysters and glasses of wine
Shuckaroo logo with the oyster mascot above the hand-lettered wordmark and Austin TX on a pale background
Shuckaroo logo with the oyster mascot above the hand-lettered wordmark and Austin TX on a pale background
White line drawing of the Shuckaroo oyster mascot with a wine bottle and fork on a blue background
White line drawing of the Shuckaroo oyster mascot with a wine bottle and fork on a blue background
Illustration of the Shuckaroo oyster mascot in cowboy boots holding a wine bottle and fork
Illustration of the Shuckaroo oyster mascot in cowboy boots holding a wine bottle and fork
Back of a cream t-shirt printed with the oyster mascot holding up the globe and the line The World is Your Oyster
Back of a cream t-shirt printed with the oyster mascot holding up the globe and the line The World is Your Oyster
Two oyster shells on a white plate with the Shuckaroo mascot and logo, on a blue linen cloth
Two oyster shells on a white plate with the Shuckaroo mascot and logo, on a blue linen cloth
Blue pencil-style sketches of the Shuckaroo oyster mascot holding a wine bottle, glass, and fork, around the wordmark
Blue pencil-style sketches of the Shuckaroo oyster mascot holding a wine bottle, glass, and fork, around the wordmark

Credits

Illustration and Design: Brian Tong

More work